Website Terms and Conditions

Effective: 8 May 2026 · Version: 1.0

1. About these Terms

These Terms and Conditions ("Terms") govern your use of atbeyond.com (the "Website") operated by At Beyond Limited (trading as Beyond — "we", "us", "our").

By accessing or using the Website you agree to be bound by these Terms. If you do not agree, please do not use the Website.

Read these Terms alongside our Privacy Policy, Cookie Policy, AI Transparency Policy, and Responsible AI Policy.

We may update these Terms from time to time. Continued use of the Website means you accept any changes; please check this page periodically.

2. Who we are

At Beyond Limited is a UK-registered company (Company No. 17146628) with its registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ. We trade as "Beyond". We are an AI-native agency and technology partner, providing advisory services and AI Blueprints — including Frontline OS, Generative Commerce, and Marketing OS — together with related design, build, deployment, and operate services.

At this stage, the Website provides general information about Beyond, our approach, our Blueprints, and our services. It is for informational and marketing purposes only. The Website is not, of itself, a place to buy, configure, or use Beyond products — those are delivered to clients in dedicated environments under separate contracts.

3. Use of the Website

You may:

  • View, access, and navigate the Website for your own informational purposes;
  • Submit enquiries through our contact form or other contact channels we make available;
  • Download or share resources we have explicitly made available, in line with any terms attached to them.

You must not:

  • Introduce viruses, worms, malicious code, or any other harmful material;
  • Attempt to gain unauthorised access to the Website, our infrastructure, or any related systems or data;
  • Reverse engineer, scrape, mass-download, or systematically copy any part of the Website except as permitted by mandatory law;
  • Use the Website, our content, or our infrastructure to train AI models, build derivative datasets, or create competing services without our prior written agreement;
  • Use the Website in any way that infringes the rights of others, breaches applicable law, or interferes with the experience of other users.

We reserve the right to suspend or terminate access where these Terms are breached, or where we reasonably suspect a breach.

4. No professional advice

Content on the Website does not constitute:

  • Legal advice;
  • Financial, tax, or accounting advice;
  • Investment advice or any solicitation to invest;
  • Technical or engineering advice specific to your business or environment;
  • Medical, regulatory, or other expert advice.

Any AI-related, commercial, or strategic decisions you make based on Website content are taken at your own risk. Formal advice, deliverables, products, or services are only provided under a separate written agreement with clearly defined scope and terms.

5. Services, Blueprints, and engagements

Service descriptions on the Website — including descriptions of our AI Blueprints (for example, Frontline OS, Generative Commerce, Marketing OS), our engagement models (Subscribe & Deploy, Forward Deploy, Frontier Advisory), and our Infinity Engine — are indicative only. They do not constitute an offer, a binding commitment, or a guarantee of availability, performance, or outcome.

All advisory, design, build, deploy, and operate work is governed by:

  • A written proposal, statement of work, or order form;
  • A signed master services agreement (MSA), subscription agreement, or other engagement contract;
  • Specific commercial, security, data protection, and legal terms agreed in writing.

Nothing on the Website creates a partnership, agency, employment, fiduciary, or joint-venture relationship between you and Beyond.

6. Intellectual property

6.1 Our intellectual property

Unless otherwise stated, all content on the Website is owned by or licensed to Beyond, including, without limitation:

  • Text, copy, graphics, diagrams, photography, video, animations, and design;
  • Methodologies, frameworks, operating models, and reference architectures;
  • Trade marks, logos, brand assets, and visual identity;
  • Software concepts, code patterns, prompts, agent designs, and technical implementations described or demonstrated.

References to our products, frameworks, or methodologies are illustrative and non-exhaustive.

Third-party content. Certain logos, trade marks, brand names, and materials displayed on the Website belong to third-party partners, clients, or licensors. They are used with permission or under applicable trade-mark or fair-use principles and remain the property of their respective owners. Nothing on the Website grants you any right to use third-party trade marks or materials without the express permission of the relevant rights holder.

6.2 Beyond Blueprints, Infinity Engine, and proprietary frameworks

Beyond's proprietary intellectual property includes, without limitation:

  • The "Infinity Engine" — Beyond's agentic operating system and the underlying AI agents, workflows, and orchestration patterns;
  • AI Blueprints, including Frontline OS, Generative Commerce, and Marketing OS;
  • Reference architectures, prompt patterns, agent definitions, evaluation harnesses, and operating playbooks;
  • Methodologies for AI readiness, opportunity mapping, design, deployment, and ongoing operation;
  • Templates, accelerators, and tooling created or refined in the course of our work.

You may review these for evaluation and consideration purposes only. You may not, without a formal engagement and our prior written permission:

  • Implement, adapt, teach, license, or commercialise them;
  • Present them as your own work or your organisation's methodology;
  • Use them to deliver competing services or to train competing AI models.

6.3 Client work and re-use rights

Unless otherwise agreed in writing in the relevant engagement contract:

  • Beyond retains ownership of its methodologies, frameworks, patterns, prompts, templates, agent designs, and generalised learnings, including any improvements, evolutions, and tooling developed during an engagement;
  • We may reuse and evolve those across engagements, products, and Blueprints;
  • We may build generalisable solutions informed by our implementation experience.

Client confidential information remains protected under the relevant engagement agreement and is not used to train Beyond or third-party public AI models without the client's explicit written agreement. All other rights are reserved.

7. AI-related content and limitations

The Website references artificial intelligence, automation, agents, and intelligent systems. By using the Website you acknowledge that:

  • AI outputs are probabilistic and may contain errors, omissions, hallucinations, or bias;
  • Human oversight is essential for business-critical decisions;
  • Beyond does not guarantee outcomes, accuracy, performance, fitness for purpose, availability, or compliance from AI concepts described on the Website;
  • Real-world AI implementation requires appropriate governance, testing, monitoring, change control, and accountability — which are agreed and documented per engagement.

AI systems delivered through formal engagements are governed by separate contractual terms, including service levels, security requirements, and data protection terms specific to that engagement. Where we, or systems we have built, interact with end-users on a client's behalf, we and the client design appropriate AI disclosures consistent with our AI Transparency Policy and applicable law (including the EU AI Act where it applies).

8. Data submitted via the Website

8.1 Contact forms and enquiries

Information you submit through contact forms, enquiries, or any newsletter sign-ups is handled in line with our Privacy Policy.

Please do not submit through the Website:

  • Confidential or commercially sensitive information;
  • Trade secrets;
  • Special category personal data (for example, health, biometric, or political data);
  • Information you would not want disclosed if intercepted or mis-routed.

For confidential discussions we will set up an appropriate channel under a Non-Disclosure Agreement (NDA).

8.2 Where data is processed

Data submitted through the Website is processed in the UK and via trusted third-party services (including our hosting and analytics providers), in line with our Privacy Policy and with appropriate safeguards in place. Specific transfer mechanisms can be requested by emailing privacy@atbeyond.com.

9. Cookies and analytics

We use a small number of cookies and similar technologies to operate the Website, remember your preferences, and (with consent) measure usage with Google Analytics 4. Full details are in our Cookie Policy.

10. Third-party links

The Website may contain links to third-party websites, platforms, or tools. We do not control, endorse, or accept responsibility for third-party content, products, or practices. Third-party terms and policies apply when you leave the Website.

11. Client testimonials, logos, and case studies

We may display client testimonials, logos, and case studies on the Website. By engaging Beyond, and unless otherwise agreed in writing, you grant us permission to reference the engagement at a high level. Testimonials may be edited for clarity or length without altering their meaning. Confidential information will not be disclosed. You may request removal of a testimonial or reference at any time.

12. Availability and changes

The Website is provided on an "as is" and "as available" basis. We may, without prior notice:

  • Update, suspend, or withdraw the Website or any feature on it;
  • Modify these Terms or any other policy linked from the Website;
  • Change or remove descriptions of services, Blueprints, products, or content.

We will not retrospectively alter signed agreements through changes to these Terms. Continued use of the Website after a change constitutes acceptance of the updated Terms.

13. Limitation of liability

To the fullest extent permitted by law:

  • All implied warranties, conditions, or terms (including as to satisfactory quality, fitness for purpose, accuracy, or non-infringement) are excluded;
  • We are not liable for any indirect, special, incidental, or consequential loss, loss of profit, loss of revenue, loss of data, loss of goodwill, or business interruption arising from or in connection with your use of the Website.

Liability cap: Where liability cannot lawfully be excluded, our total aggregate liability arising out of or in connection with these Terms or your use of the Website is capped at the fees paid by the client to Beyond in the 6 months preceding the event giving rise to the claim.

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law.

14. Indemnity

You agree to indemnify and hold Beyond harmless against claims, losses, damages, liabilities, and reasonable costs (including legal fees) arising out of or in connection with:

  • Your misuse of the Website;
  • Your breach of these Terms;
  • Your violation of any law or any third-party right.

15. Dispute resolution

We aim to resolve issues pragmatically and in good faith. Before commencing proceedings:

  • Email us at privacy@atbeyond.com so we can try to resolve the matter informally;
  • Where appropriate, the parties will attempt mediation before litigation.

These Terms, and any non-contractual obligations arising out of or in connection with them, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that, where you are a consumer in another jurisdiction with mandatory rights, your rights are not affected.

16. General

  • Severability — if any provision is found to be invalid or unenforceable, the remaining provisions continue in full force.
  • No waiver — failure to enforce a right does not waive that right or any other right.
  • Assignment — you may not assign these Terms without our written consent. We may assign or transfer our rights and obligations to a successor, acquirer, group company, or in connection with a corporate transaction.
  • Entire agreement — these Terms, together with the Privacy Policy, Cookie Policy, AI Transparency Policy, and Responsible AI Policy, govern your use of the Website.
  • Third-party rights — a person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce them.

17. Contact

  • Email: legal@atbeyond.com
  • Company: At Beyond Limited (Company No. 17146628)
  • Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ